gEOGRAPHIC sEGMentation
-Page 168 "Dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhood"
We segmented our market to people in the Northern New Jersey region, primarily in Bergen County due to the fact that we are conveniently located in Teaneck.
We segmented our market to people in the Northern New Jersey region, primarily in Bergen County due to the fact that we are conveniently located in Teaneck.
Age and Life cycle segmentation
Page 169 "Dividing a market into different age and life cycle groups."
We segmented our market to people between the mid 20s and 55 years old. This is because at this point in these people's lives, they are still active and on the go. People are constantly running around, going to work, dealing with their children or going to school so they come to us because we are fast, and worth every penny spent.
We segmented our market to people between the mid 20s and 55 years old. This is because at this point in these people's lives, they are still active and on the go. People are constantly running around, going to work, dealing with their children or going to school so they come to us because we are fast, and worth every penny spent.
Gender Segmentation
Page 170 "Dividing a market into different groups based on groups."
Our customers are 55% male and 45% female, because although the coffee market does not typically transcend genders, it is known that pregnant women do not drink coffee.
Our customers are 55% male and 45% female, because although the coffee market does not typically transcend genders, it is known that pregnant women do not drink coffee.
Income Segmentation
Page 170 "Dividing a market into different income groups"
Because our coffee is so popular among our customers, they are extremely loyal and come 5 days a week to get a cup. Due to the cost of our largest cup of coffee, we generally segment our market to people with earnings between 60k-100k dollars.
Because our coffee is so popular among our customers, they are extremely loyal and come 5 days a week to get a cup. Due to the cost of our largest cup of coffee, we generally segment our market to people with earnings between 60k-100k dollars.
pSYCHOGRAPHIC sEGMENTATION
Page 171 "Dividing a market into different groups based on social class, lifestyle, or personality characteristics."
Our coffee shop is targets your everyday hard working, always on the move civilian who lives a fast paced life style, have families, and don"t have time and are tired all the time, and because they're so tired and are in a rush, they don't make rational or well though out decisions so they spend alot of money..
Our coffee shop is targets your everyday hard working, always on the move civilian who lives a fast paced life style, have families, and don"t have time and are tired all the time, and because they're so tired and are in a rush, they don't make rational or well though out decisions so they spend alot of money..
Evaluate Market segments
Our market is segmented based on our customer demographics.
Mass Marketing
Page 177 "Undifferentiated (Mass) Marketing- A market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer." We chose to enter the Undifferentiated Mass Market because we want to sell our product to everyone because coffee transcends demographics.