Differentiation and positioning
Our coffee shop offers an experience like no other. Although our competitors may have an upscale coffee shop, our coffee shop is lavish and brings all the comforts of your own development. We have magazines for customers to read as well as LED wall mounted televisions for customers to watch while sitting upon the most exotic luxurious furniture embroidered from Swahili leather.
We promote the fact that we are a small business that treats our customers and our community like royalty as opposed to our rivals that do not have a care in the world for their customers and are just out to scam them for their money.
Our position strategy is the same for less. Our customers benefit from this strategy because they can get the same quality product for a cheaper price than our rivals, like Starbucks.
We promote the fact that we are a small business that treats our customers and our community like royalty as opposed to our rivals that do not have a care in the world for their customers and are just out to scam them for their money.
Our position strategy is the same for less. Our customers benefit from this strategy because they can get the same quality product for a cheaper price than our rivals, like Starbucks.